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Who we are and meet the team leaders

China Expert International was founded in 2005 and is dedicated to helping you do business in, or with, China. 

Our staff are all long time "China hands". 

We offer a full hand-holding service from your initial "look-see" visit right through to establishing full-time operations throughout China. 

At China Experts we have an international workforce who are fluent in English, Mandarin, Cantonese, Sichuanese and Hebrew


It's the wise man who knows what he doesn't know.

You may be new to China. We are old hands.


China-Expert was founded by:

* Colin Friedman, MSc. CEnv. MIAgrE

* Tan Bai He, B.A. International Trade

Colin Friedman- Managing Director

Colin is an English born Israeli with over 20 years’ experience of doing business in and with China.

He is currently based in Netanya, Israel.

Prior to his return to Israel he was a Director of IsCham.

The company he founded, Beijing Ai Fu Shi Consulting, and his brand name, (FCGroup®), was acquired by another within just a few days of Colin announcing that he would be relocating out of China.

His boundless creativity, enthusiasm and passion have earned him numerous accolades from his peers.

Colin’s has successfully filled managerial, engineering, marketing and sales roles and, in Beijing, is a recognised Social Media and Networking expert with a very large number of followers and is a much sort after speaker and event host.

He has built a factory in China's Xinjiang Autonomous Region, been the G.M. of a Joint Venture factory, established two new divisions for an international company and setup a WFOE.

He has been the Asia-Pacific and Middle East Operational Director for a well known Destination Service Provider that provides Destination Services in over 150 cities world.

Colin possesses good managerial and people skills, good training skills and the ability to establish an excellent rapport with local Chinese government officials.

Tan Bai He - Marketing and Sourcing Manager

Bai He (Rose) speaks fluent English, Mandarin, Cantonese, Sichuanese and some basic Hebrew.

She heads the Marketing and Sourcing Departments.

Her International Trade background combined with her natural skills have benefited many clients in their search to match their prerequisite technical specifications with the supplier's manufacturing ability.

Her success ratio is very impressive.

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